Abstract for Article 4

The article explains firstly what is meant by converged media, “The idea of digital convergence specifically referees to the movement of telecommunications, print, broadcast and computing into new domains for the purpose of creating products that tie together all of these elements to bring about new forms of communication and information storage”.

The article talks about how the consumers call the shots in the new world of converged media, i.e. we decide what music we listen to on our ipods by producing play lists etc, “No longer a captive, mass media audience; today's media consumer is unique, demanding, and engaged.” It talks about how blogs have already converged into the likes of Vlogs, etc.

This quote from the article demonstrates the involvement of young people within converged media, “The Pew Internet & American Life Project found that 57% of American teenagers create content for the internet -- from text to pictures, music and video. In this new-media culture, people no longer passively consume media”. This demonstrates how media has converged as before they would just consume the website, now they can have input within it and become a produser.