"New media is understood as one of the key 'value added' characteristics of new media. Where 'old' media offered passive consumption, new media offers interactivity".
"The term stands for a more powerful sense of user engagement with media texts".
(Both quotes from = Lister et all, 2003: 20)
The first website I thought of that allows the audience to interact is http://www.facebook.com/ !
The website invites users to create their own 'page' within their website. They can send 'comments' to people from all over the world and interact with all types of different people. The same goes with any forum/bullentin boards etc, you are able to interact with lots of different people and add your own text to the text. The nature of the roles on these interactive websites are to interact with other people, whether this be sharing comments, opinions, advice or photos.
I found Listers reading hard to grasp, as he spoke about different types of 'interactivity'. Firstly he spoke of registrational interactivity, I eventually took this to mean:
Any website where you have to add too it. So for example if you join http://www.halifax.com/, you have to add your bank details! This is a form of registrational interactivity as you have to put in all of your details - which adds to the 'text'. Also bullentin boards, as the users 'input' their own comments on things that are being discussed.
Basically I am taking it as it's anything when you 'write' something - so even facebook would be under this type of interactivity. XXXXX (Blog wouldnt seperate these paragraphs!)
'Interactive communication' = He said basically that chat rooms where more interactive than bullentin boards! I have took this term then to mean that basically the more 'life-like' interaction taking place, the more 'interactive communication' it is!
However I also remember him mentioning somewhere about something to do with interactivity whereby people recieve an e-mail/text etc and then change it before passing it onto its next reciepent? Perhaps a bit like http://www.youtube.com/ I thought, as people recieve the 'text' then may change it before putting it online for more people to view.
3 comments:
You're doing really well, give yourself a pat on the back.
With regard to levels of interactivity, check out the online version of the lecture (which I said at the time had more about these levels of interactivity).
A key point that some scholars make is that interactivity often isn't very 'active', rather it's simply requiring restricted responses more like a rat in a psychologist's maze. Arguably this isn't worthy of the name "interactive".
Also, like the rat, it could be more about training us to behave and observing our behaviour, rather than empowering us to act freely?
Thanks Dave. I printed off the lecture yesterday but havent looked at it yet, Will go and have a read now.
Hadn't thought of the interactivity lister explained as different 'levels' - thought of them more as different types of interactivity.
Thinking of them as different 'levels' is much more understandable!
I agree with what you have said about training us to behave in a certain way - whilst still giving us the impression that we can act 'freely'. As even with interactive websites such as forums, there is still restrictions of what is & isnt acceptable.
Just wanted to post on your blog as i see that you have been posting a lot on some of my group's site. Please feel free to continue doing this - it's most beneficial and well done. You're going great guns.
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