Website Analysis! #2

General overview of the Homepage Design

The homepage is very busy looking! But not overly as the website has used the whole concept of what we where taught in our website making unit last year. How you should have the scroll bar reach a certain stage on your homepage, so your showing the top half of the website, but it cuts off the bottom (so it only shows a marginal section of it, not half of it, or most of it, just a little bit). This makes the website not appear to ‘confusing’ and ‘in your face’ and it also makes it appear more professional I think.

The homepage is (today) plain orange, I think it's good that they keep the background plain as too much pictures etc can be a bit in your face and confusing for the user! Although I think it would work better being pink as this is a much more girly colour! However, handbag constantly changes the colour of the website - Yesterday the homepage was purple, not only this, but when the colour changes, so does all of the content on the homepage! This demonstrates how quickly and efficiently the homepage is always being updated. I think this is great because it shows the user how the website is constantly being updated with more things for them to interact with.

The website always keep the same layout (same size boxes etc), it just changes the content within. I think this is good because it means that when someone comes to the webpage they will recognise that it is the correct website, and know where everything is. I have found from my own experience, that when WebPages change design, it becomes very hard to find sections which you usually visit, resulting in you just moving to another website.


There is also a negative aspect to them never really changing the web design, as although they change the colour, this might not be enough to let users know that the content has changed. I’ve never really took much notice of the homepage until it came to this website analysis, and I never noticed before how often it is actually updated, because all though it changes colour, it never seemed to change shape so I never really thought ‘There’s loads of new content here’.